My name is Kammie Kasten and I’m a marketer that believes marketers are due for a reckoning. Despite endless amounts of data and insights at our fingertips, advertising and marketing have become increasingly homogeneous instead of customized–trending toward the safe (ineffective) middle. Channel experts focused on quantity over quality, impressions over engagement. And to obscure the lack of substance, they hide behind buzzwords and vanity metrics, to the frustration of business owners everywhere.

But marketing is more powerful when it is fueled by intent—the who and why, not just the where and when. Dynamic change begins when we use the available resources to not just find where the user is, but understand who they are and what they need from us–to craft brands, messages, and marketing plans that not only reduce waste, but add value. 

At Kammer, I partner with businesses to build effective brands and take them to market. My experience as a seasoned agency Strategist has equipped me with big picture thinking, and my time as a corporate and small business Marketing Director provided me the experience to understand how it lives and breathes in execution. Also, I’ve been told I am, amongst other things, a delight.